YouTube has raised Premium prices in the US, and this time it appears to have done so without any announcement.
The individual plan is now $15.99 per month, up from $13.99. The family plan jumped from $22.99 to $26.99, the annual plan moved from $139.99 to $159.99, and Premium Lite ticked up from $7.99 to $8.99.
If you subscribe through Apple, the individual plan will cost $20.99 a month instead of $15.99. And other plans will also cost more.
YouTube’s own price increase email to subscribers, shared in a Reddit thread earlier today, highlights this difference: sign up on the website and you pay less. That’s a $5 monthly gap on the same plan, just because of how you’re billed.
I confirmed the updated pricing directly on YouTube’s website.
The new numbers are also visible in Google’s search snippet for the Premium page.
A separate thread on r/youtube had users spotting the higher family plan price on desktop before receiving any email at all.
YouTube last raised US prices in July 2023, when individual plans went from $11.99 to $13.99. 9to5Google documented that round with a spokesperson statement and advance notice. This time, there’s no public post or press release to point to, at least at the time of this writing.
As recently as a few weeks ago, publications such as Android Police were still citing $14 per month as the standard individual rate. The new prices are clearly live now.
For the record, here’s where everything lands in the US right now: Individual at $15.99/month, Family at $26.99/month, Student and Premium Lite both at $8.99/month, and an annual option for $159.99. Apple-billed individual subscribers are looking at $20.99 a month.
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