After M-PESA & MySafaricom merger, here are 10+ other Safaricom apps you probably never heard of

Safaricom’s recent merger of the M-PESA and MySafaricom apps tells you exactly where the company wants to go. The telco clearly wants to tidy up its digital house, and honestly, I like the idea.

Safaricom is no longer just a mobile network operator. It is payments, savings, loans, insurance, entertainment, agriculture, IoT, county services, device financing, enterprise tools, and half of Kenya’s digital life sitting inside one green ecosystem. In that context, a Super App makes sense. If any Kenyan company can justify putting many services inside one app, it is Safaricom.

The thing is that the housekeeping is still far from done. The company still has so many other apps, some of which you’ve probably never heard of.

The M-PESA app is no longer listed as “M-PESA” in app stores. Instead, Safaricom upgraded and renamed it to My OneApp, describing it as one place for M-PESA balance, airtime, data, SMS, Bonga points, payments, borrowing, investing, insurance, home fibre, support, Scan to Pay, AI Pay, and NFC payments. That is the Super App dream in one sentence.

But the way Safaricom handled the transition was the problem. Instead of launching My OneApp as a fresh standalone app, giving users time to migrate, and later phasing out the older M-PESA app, the company simply transformed the existing M-PESA app into My OneApp. That decision made the shift feel forced, and when the bugs started showing up, users had no clean fallback from the official app stores.

That is where the wider app-store picture becomes interesting.

On Google Play, Safaricom has nearly 20 apps listed under Safaricom PLC. On Apple’s App Store, the list is much leaner, with My OneApp, MySafaricom App, M-PESA for Business, Baze, MyCounty, DigiFarm App, Safaricom IoT SIM Management, and Safaricom Smart Water Manager appearing under Safaricom Limited.

I do not think this is because Apple is stricter about what it allows into the App Store. Apple can be difficult, yes, but this looks more like an in-house business decision. Kenya is overwhelmingly an Android market. StatCounter data for March 2026 puts Android at 93.06% of Kenya’s mobile OS market, while iOS sits at just 6.48%.

So, for some of Safaricom’s niche apps, there may simply be little commercial incentive to build and maintain iOS versions. But for those curious to know, here is what those apps actually do.

1. My OneApp is the new centrepiece. It combines core M-PESA functions with telco services such as airtime, data, SMS, Bonga points, Home Fibre payments, support tools, and newer payment options like Scan to Pay. This is where Safaricom wants ordinary customers to live digitally.
2. MySafaricom is still around, which is already awkward because My OneApp is supposed to reduce app clutter. The app gives customers access to Safaricom products and services, including M-PESA send money, account management, data bundles, airtime, statements, and other customer-care functions. It is available on both Android and iOS.
3. M-PESA for Business serves merchants. It lets businesses track collections and disbursements, view statements, monitor money-in and money-out trends, pay customers, withdraw funds, pay suppliers, and manage till activity. This one deserves to remain separate because merchant workflows are different from ordinary consumer M-PESA use.
4. MySafaricom Partner is more of an operational app. Safaricom describes it as an enhancement of the Jiandikishe app, built for sales and after-sales services. It appears on Android, but not in the leaner Apple App Store list.
5. Baze App is Safaricom’s entertainment platform. It offers on-demand and live content, including short videos, music, podcasts, TV, radio, comedy, live events, and other local entertainment. Baze is available on both Android and iOS.
6. ESA is an employee-facing platform. Safaricom says it is built to improve communication and engagement between the company and its employees. That explains why most customers have probably never heard of it. It is currently Android-only because, let’s be honest, no Kenyan employer is giving out iPhones for work.
7. MySacco is for SACCO finance management. It lets SACCO members check balances, apply for loans, export statements, and manage cooperative-related financial activity. Unlike ESA, I don’t get why this took an Android-first approach in Kenya. Are there no SACCO members using iPhones?
8. MyCounty is Safaricom’s county services app. It is meant to give citizens and businesses one entry point for county payments and services across Kenya’s 47 counties, including things like parking, business permits, land rates, and market cess. This one is available on both Android and iOS.
9. Uzima is a health, safety, and wellbeing tool. Safaricom says it tracks certifications for experts working in high-risk jobs and supports its “zero harm” agenda. This is clearly not aimed at the average Safaricom customer, and is limited to Android.
10. DigiSoc is for Safaricom field engineers. It gives them visibility into site alarms, including sites down, sectors down, environmental issues, alarm causes, alarm status, and site locations through Google Maps. It is basically a network operations tool, not a consumer app, that’s why it’s only on Android.
11. Safaricom IoT SIM Management helps businesses manage Safaricom IoT SIM cards. It offers dashboards for SIM status, utilization, activation trends, SIM details, product activation or suspension, messaging, and role-based user management. This app is available on both Android and iOS.
12. Mtandao is a network feedback and diagnostics app. It records comments, signal strength, location data, subscriber information, speed tests, and device network metrics, then sends that data to Safaricom to help optimize network performance. That one sounds genuinely useful, although maybe not something every customer will install casually.
13. Lipa Mdogo Mdogo supports Safaricom’s smartphone financing product. It lets users manage phone loan accounts, make payments, check balances, track what they owe, receive reminders, and contact customer care. The service itself lets customers buy smartphones through daily instalments, but it only supports Android.
14. DigiFarm Agent App is for DigiFarm agents. It lets them track their activity and progress while driving customer acquisition and conversions. This differs from the broader DigiFarm consumer platform, which focuses on giving farmers access to information, inputs, credit, and markets.
15. Safaricom Smart Water Manager is an IoT water-monitoring app. It works with smart water meters to show usage across locations, manage thresholds, detect leaks, and generate historical reports. This is available on both Android and iOS.
16. DigiFarm Collections is aimed at agri-MSMEs and merchants. It helps them manage the collection of farm produce from registered smallholder farmers, making it another agriculture-focused tool sitting in Safaricom’s larger digital services stack. As expected, this is an Android-only app.
17. VybStreamz is another entertainment app, but it is positioned differently from Baze. Safaricom describes it as an entertainment, learning, and gaming hub that brings partner content into one place and helps users manage subscriptions. It is available on Android, but not iOS.
18. Safaricom Telematics is for fleet management. It offers real-time asset tracking, driver behaviour monitoring, fuel monitoring, service scheduling, geofencing alerts, and analytics meant to improve fleet productivity and reduce costs. This is clearly built for businesses, not ordinary prepaid subscribers checking whether their Tunukiwa bundle still exists. That’s why you won’t find it on iOS.

Looking at this list, Safaricom’s app problem is not simply that it has too many apps. Some of these apps absolutely should remain separate because they serve businesses, employees, agents, engineers, farmers, fleet managers, and IoT customers. Folding DigiSoc or Telematics into My OneApp would make no sense.

The real issue is consumer-facing overlap.

My OneApp, MySafaricom, Baze, VybStreamz, MyCounty, Lipa Mdogo Mdogo, DigiFarm, and parts of Smart Water all speak to Safaricom’s wider ambition to become the everyday digital layer for Kenyans. That is why My OneApp matters. It is not just a renamed M-PESA app. It is Safaricom admitting that its ecosystem has become too big to keep scattering across separate icons.

But the transition also shows why execution matters. A Super App only works if it feels simpler, not if it becomes a forced migration wrapped in bugs and confusion.

Safaricom has started the housekeeping. Now it needs to finish the job properly.

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