Apple’s major Siri overhaul will be unveiled on June 8, and the company is reportedly already working with developers to get apps integrated, but it’s facing concerns over a key point: money.
Today The Information published a report that says Apple is working to better incorporate AI agents on the App Store. An announcement on this front might be coming at WWDC.
But the report also highlights Apple’s efforts to court developers to support its new Siri in iOS 27.
In some cases, developers are dragging their feet at taking advantage of the new Siri. In China, for example, Apple has been encouraging app developers to integrate with the new Siri…However, some of those developers are hesitant to do so because they’re concerned it could lead to Apple imposing fees on their apps, said people familiar with the talks.
Apple has told some of the developers it won’t charge a commission in the early stages of the partnership, but it also told them it hasn’t ruled out introducing one later…Among the Chinese developers Apple is courting to integrate their apps with the new Siri are Baidu, Alibaba and Tencent, according to employees at those companies.
It’s not surprising that Apple is working with developers in advance of WWDC to get their buy-in with Siri’s new capabilities.
However, it’s interesting that Apple reportedly told some prominent developers it “hasn’t ruled out” introducing a commission on Siri integration in the future.
It’s unclear exactly what such a fee structure might look like.
Presumably, the Siri integration being discussed is the app intents feature Apple previously announced for Siri, but never shipped. App intents will give Siri the ability to perform hundreds of new in-app and cross-app actions without users needing to open those apps.
But if that’s all that’s being discussed, it’s hard to see how any sort of fee might come into play in the future. So perhaps there’s more to the Siri developer story than we’ve heard so far.
What are your takeaways from this report? Let us know in the comments.
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