A truckload of futile attempts have been made by Samsung to maintain its dominance over Apple in the smartphone market. Unfortunately, with the Korean giant’s market share dwindling and the DRAM shortage threatening to erode its lead as its rival mulls a price freeze on the iPhone 18 lineup, it’s becoming even more difficult for competitors to obtain a foothold.
In the wake of multiple factors, a new report highlights a shift in Samsung’s strategies where it targets a lucrative business model as opposed to competing with Apple in the smartphone market and failing continuously. That specific model is maintaining its role as an exclusive supplier of parts found in current and upcoming Apple products.
Being the sole supplier of parts found in Apple products is an excellent way to boost earnings, and Samsung has proven over the years that it remains unrivaled in both quality and quantity. Statistics from Omdia published by DigiTimes reveal that the Korean technology behemoth’s iPhone display market share is 56.8 percent, with volume increasing to 142 million units in 2025, representing a 15 percent increase.
The iPhone Fold is an untapped area where Samsung has obtained an advantage by becoming the sole manufacturer of the device’s displays for three years. Developing a crease-free panel is both expensive and complicated, with Apple only expected to stock 11 million units of its first foldable flagship.
With the initial volume being limited and the complexities involved with developing this part, Samsung can effortlessly charge the customer an insane premium on these panels, with Apple having little choice but to oblige. The redesigned M6 MacBook Pro series will also benefit from Samsung’s larger OLED screens, with the latter aiming for mass production in 2026. These displays will be a major reason why Apple is expected to introduce a price hike to these machines.
Last, but certainly not least, we have the iPhone 18 family. Given that Apple is reported to unveil just the ‘Pro’ models this year, orders are to be divided between Samsung and LG, with the former likely handling the lion’s share of the orders. Chinese manufacturer BOE’s struggles continue as it fails to maintain consistent quality for these parts, leaving a major gap for Samsung to capitalize on.
Looking at the details above, it’s evident that being Apple’s supplier is a far more rewarding business model than competing with the company, and we are confident that Samsung will aggressively pursue multiple strategies to make the firm its top priority when fulfilling Apple’s orders.
News Source: DigiTimes
About the author: Omar Sohail is a reporter and analyst for Wccftech’s mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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